I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too.
But a popular topic amongst marketers is how to work holidays into your social media content, if at all. Here’s a few questions I ask myself before I propose a holiday-themed post for a client’s content calendar.