Facebook + Instagram Updates in 2019

There have been TONS of social media updates lately. Facebook recently held their conference (which is one of the biggest social media conferences in the world) and announced lots and lots of updates and features they’re testing for both Facebook and Instagram (Instagram is owned by Facebook)! Let’s chat about them! Facebook: The layout will … Read more

How to use holidays in your social marketing plan

I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too.

But a popular topic amongst marketers is how to work holidays into your social media content, if at all. Here’s a few questions I ask myself before I propose a holiday-themed post for a client’s content calendar.

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