Every week, it seems like a new person on my timeline is announcing they’re getting involved with a multilevel marketing business, branching off on their own, creating their own online business, or starting a small side gig for extra cash. Though we’ve always been taught to get a stable job after college, typically a 9-5 with rewarding benefits, the millennial generation (+ beyond!) is breaking through these normalities and creating a life for their own.
As of December 12th, you can now follow specific hashtags on Instagram. I always get excited whenever I discover a new Instagram #girlboss, fashion blogger, or artsy business that inspires me, so I’m excited that this feature will make that a whole lot easier. It’s also just another way that your brand can be discovered by future followers and customers. Thousands of hashtags are used every single day, and as a business owner, there are probably a few that you might want to keep an eye out for on a consistent basis.
Yesterday, Facebook announced how they REALLY feel about posts that specifically ask for engagement (likes, comments, and shares). They’re coining this tactic “engagement bait” and if you’re an avid Facebook user, you’ve seen this all over your news feed.
If you use Instagram for your business, chances are, you’ve probably experimented with Instagram Stories. If not, you should be! This Snapchat-like feature allows you to tie moments of your day into a slideshow format. You can add text, stickers, emoji’s, filters, and more to your Instagram Stories. The photos and videos disappear after 24 hours and won’t appear on your grid or feed. Since Instagram is all about professional quality and a cohesive grid, Stories are a great way to showcase more laid-back, personalized content – without messing with your grid consistency.