The future of freelancing

Every week, it seems like a new person on my timeline is announcing they’re getting involved with a multilevel marketing business, branching off on their own, creating their own online business, or starting a small side gig for extra cash. Though we’ve always been taught to get a stable job after college, typically a 9-5 with rewarding benefits, the millennial generation (+ beyond!) is breaking through these normalities and creating a life for their own.

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How to use holidays in your social marketing plan

I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too.

But a popular topic amongst marketers is how to work holidays into your social media content, if at all. Here’s a few questions I ask myself before I propose a holiday-themed post for a client’s content calendar.

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