To "create" means to bring something into existence. In the content creation world, this means taking your OWN photos, writing your OWN content, making your OWN videos, creating your OWN designs, etc. To "curate" content means to find, source, organize, and share someone else's content on a relevant topic. A few examples: - A hair salon owner … [Read more...]
The Importance of Building an Email List
TONS of influencers and marketers preach the importance of having an email list. This is one of those things I always *knew* I should be focused on, but it always seemed to be at the bottom of my to-do list. Well, all of the sudden, it hit me. If I ever lost any of my social media profiles (which is totally possible considering we do not OWN our … [Read more...]
How I Edit My Photos for Instagram
I've gotten so many questions about how I edit my Instagram photos! This kind of makes me laugh because I don't spend a lot of time or effort editing my photos. The main reason why I edit them AT ALL is because I want to achieve a cohesive look for my brand - which is especially important on Instagram, a highly visual platform. I can never … [Read more...]
Small Business Saturday – The Importance of Shopping Small
Today, Saturday, November 24th, is Small Business Saturday! This is always held on the Saturday after Thanksgiving, and it's smack-dab in the middle of Black Friday and Cyber Monday, which both heavily feature big-box retailers and e-commerce stores. Read all about the background of Small Business Saturday here. Growing up in a small town and … [Read more...]
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