social media

Instagram’s exciting new feature: Highlights and Archives

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If you use Instagram for your business, chances are, you’ve probably experimented with Instagram Stories. If not, you should be! This Snapchat-like feature allows you to tie moments of your day into a slideshow format. You can add text, stickers, emoji’s, filters, and more to your Instagram Stories. The photos and videos disappear after 24 hours and won’t appear on your grid or feed. Since Instagram is all about professional quality and a cohesive grid, Stories are a great way to showcase more laid-back, personalized content – without messing with your grid consistency.

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How to use negative comments and reviews to your advantage

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Check out the social pages of any major restaurant, clothing store, or service-related company, and you’re bound to find negative comments and reviews. Before you say, “Can’t I just delete them from the page and pretend they never happened?”… let’s take a step back.

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How to use holidays in your social marketing plan

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I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too.

But a popular topic amongst marketers is how to work holidays into your social media content, if at all. Here’s a few questions I ask myself before I propose a holiday-themed post for a client’s content calendar.

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