Just another way to grow your business with Instagram

As of December 12th, you can now follow specific hashtags on Instagram. I always get excited whenever I discover a new Instagram #girlboss, fashion blogger, or artsy business that inspires me, so I’m excited that this feature will make that a whole lot easier. It’s also just another way that your brand can be discovered by future followers and customers. Thousands of hashtags are used every single day, and as a business owner, there are probably a few that you might want to keep an eye out for on a consistent basis.

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Instagram’s exciting new feature: Highlights and Archives

If you use Instagram for your business, chances are, you’ve probably experimented with Instagram Stories. If not, you should be! This Snapchat-like feature allows you to tie moments of your day into a slideshow format. You can add text, stickers, emoji’s, filters, and more to your Instagram Stories. The photos and videos disappear after 24 hours and won’t appear on your grid or feed. Since Instagram is all about professional quality and a cohesive grid, Stories are a great way to showcase more laid-back, personalized content – without messing with your grid consistency.

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How to use negative comments and reviews to your advantage

Check out the social pages of any major restaurant, clothing store, or service-related company, and you’re bound to find negative comments and reviews. Before you say, “Can’t I just delete them from the page and pretend they never happened?”… let’s take a step back.

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