Multilevel Marketing: Do’s and Don’ts

ATTN: Distributors of Monat, ItWorks, Rodan and Fields, AdvoCare, Arbonne, Scentsy, Plexus, etc….

Whether you’re just starting in multilevel marketing or you’ve been doing it for years, I want to offer you some advice as a marketer and a consumer. First of all, I support people who get involved with these companies no matter how many people who disagree with it or think it’s a pyramid scheme. If you truly love the products you sell and you sell them the RIGHT way, there’s absolutely nothing wrong with trying to provide additional income for yourself and improve your current circumstances.
  • First, focus on providing value. Think about the type of person who is interested in your product. What else are they interested in? What are ways you can position yourself as a thought-leader in your industry? How can you get them to TRUST you? If you sell Monat, don’t just talk about the products. Talk about hair care, nutrition, and beauty in general. You can provide value in a variety of ways and build a relationship with your ideal customer without talking about the products you sell.
  • Create 7 “lifestyle” posts for every product post. This may seem extremely tough, but it’s SO important if you want to keep your audience engaged without annoying them. 🙂 If you post about your products every single day (or multiple times per day…yikes), many people are going to unfriend you or unfollow you. We don’t want products shoved down our throats on social media channels which were created for connection and sharing.
  • If you’re going to reach out to someone via private message, and your ONLY intention is to sell to them, stop yourself right there. Again, build a relationship and build trust. The sales will follow.
  • Please, PLEASE stay away from language like, “Make $500 this week!!!”, “I just need 3 more people on my team!”, “Lose 15 lbs in 1 week!”. This is extremely scammy and most people will see right through it. Be extremely sensitive showcasing the amount of money you make. Better yet, don’t talk about your direct selling income AT ALL, unless someone asks you in person, one-on-one, and you feel comfortable telling them. Don’t selfishly say you need people on your team just so you can hit a certain quota or win a reward. Instead, focus on what YOU can do for your ideal customer. And just because someone had amazing weight loss results or a hair transformation doesn’t mean everyone else will. Be careful about what you guarantee or promise to people.
  • Don’t make claims that getting involved with your company will allow freedom from debt, ability to match your full time job salary, or x amount of income every week. In my experience, many of the people who do this are also the ones who quit a few months later after they found out it wasn’t sustainable. *not true for everyone, but I’m just sharing what I’ve seen time and time again :)*
  • Ultimately, you want people to like YOU, not just your products. If your customers like and support you as a friend, family member, influencer, and business owner, they will consistently come to you, rather than going to someone else for the same product. Build a lifestyle brand and share your entire life, not just the products you sell. We aren’t connected to products; we’re connected to people and human connection.
  • When you DO create a post that promotes your product, do it with intention and strategy. Not everyone will engage with a photo of skin cream or a protein shake, but they may engage with a photo of YOU holding the product, applying the product, talking about the product on video, or somehow incorporating your personality into it.
  • Share your story and share it often. I say this ALL. THE. TIME. Share your purpose, but again, do it with strategy and intention. Share your purpose without mentioning the products. You can connect with your audience without *selling* them anything.
  • Before you post, ask yourself, how is this going to help my ideal customer? If I saw this post on my feed, would I engage with it or scroll past?
These are things I’ve learned as a consumer, marketer, and someone who has been involved with direct selling and gone through multiple trainings. When you’re involved with such a *sensitive* business model, you have to be extremely careful with how you talk about it. Otherwise, you’ll turn people away.
If you have any questions, follow me on Instagram, where I give loads of marketing tips and audit business owner’s Instagram accounts (with their permission :)) every week.
Good luck!

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